Facebook Marketplace in Lithuania: how to post a listing and sell safely

Facebook Marketplace is a classifieds section inside Facebook itself: your listing is seen by people in your town and the surrounding area, and messages are exchanged via Messenger. In Lithuania it is searched for about 5 400 times a month. Its strength is local buyers and the fact that you can see who is writing to you. Its weakness is that the listing creation flow has neither a payment nor a shipping step, so you usually agree on payment and handover yourselves, without the platform's protection.

This article covers how to post a listing, what Meta's rules do not allow you to sell, how to get paid safely and how to recognise a scammer. The rules are taken from the Facebook Help Centre and Meta's Commerce Policies.

Who can use it

Facebook names two conditions: being an adult and living in a country where Marketplace is available. Access may be restricted if:

• the account is new or inactive;
• you are using an additional profile rather than your main one;
• you have violated the terms of use or the Commerce Policies;
• the system mistakenly took you for a minor – in that case you can confirm your age in the app.

So creating a new account just for selling is not worth it: its access may be restricted, and buyers do not trust an empty profile.

How to post a listing

1. In the Feed, click “Marketplace” in the left-hand menu.
2. Click “Kurti naują skelbimą” (in English, Create new listing) and choose “Parduodama prekė” (Item for sale).
3. Upload photos or a video. Facebook may choose the cover photo itself based on quality and may enhance the photos.
4. Fill in the details: title, price, category, condition, description, location. If you are giving the item away, enter a price of 0.
5. Click “Toliau” (Next). If the button is grey, one of the required fields has not been filled in.
6. Click “Skelbti” (Publish).

When you sell the item, mark the listing as sold – otherwise the messages will keep coming.

What decides whether a listing works

What you may not list

Listings must comply with Meta's Commerce Policies and Community Standards, and buyers and sellers are themselves responsible for complying with local laws. The listings rejected most often:

If a listing is rejected, you can request a review in the Help Centre. For repeated violations, access to Marketplace is restricted or suspended.

Payment and handover

The listing creation steps include neither payment nor shipping settings – that is left to you. In practice three methods remain.

Facebook's list of safety tips is short and worth following: meet in person in a public place, communicate inside Facebook, protect your privacy, check the item before paying or sending an advance, be wary of offers to pay with gift cards. If you notice anything suspicious, the advice is to call off the deal, stop communicating and report the listing or the person.

How to recognise a scammer “buyer”

• Writes within minutes of the listing going up, does not haggle and asks nothing about the item.
• The profile was created recently, with no friends or just a few photos.
• Suggests continuing the conversation in another app or asks for your phone number and email.
• Says they have “already paid via the courier” and sends a link to collect the money.
• Asks you to forward an SMS code you have just received.
• Offers to overpay and asks you to return the difference.

An account number is enough to receive money. Neither the card's CVV code, nor a bank login, nor SMS codes are needed for that.

Real cases from police reports

Listings on social networks are mentioned in police reports all the time – most often the victims are buyers who transferred money in advance:

• Marijampolė county, October 2026. A woman found a listing for pellets on a social network, transferred 620 € and did not receive the goods.
• Tauragė. A man born in 2001 transferred 200 € for an air flow meter found on a social network and did not receive the item.
• Klaipėda. A young man born in 2008 transferred 465 € for a car bonnet offered via a social network and did not receive the item.

So do not be surprised if a buyer refuses to pay in advance – suggest meeting. If you yourself have entered details in a suspicious link or transferred money, call your bank immediately, then report it to the police via epolicija.lt or by phone on 112.

Taxes

Selling your own unneeded belongings is not taxed as long as the difference between the sales income and the purchase price does not exceed 2 500 € a year. If you use Marketplace for regular trading – reselling or selling things you make – that is self-employment (individuali veikla), which must be registered regardless of the fact that the deals are done in cash.

Frequently asked questions